| All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.|
There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:
Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.
Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.
Those two-letter acronyms you see on the chart above? That’s our play on the periodic table of elements and the letter representations, or symbol, of each element. You may have had to remember that the symbol for gold was Au or that irons were Fe.
In the Periodic Table of SEO, we’ve tried to make it slightly more intuitive. The first letter of each “SEO element” comes from the subgroup that it’s in, and the second letter stands for the individual factor.
Onpage seo factors
On-the-page search ranking factors are those that are almost entirely within the publisher’s control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
Offpage seo factors
Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at “on-the-page” clues isn’t enough. More signals are needed to return the best pages for any particular search.
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